:root {
  --cream: #f6f1e9;
  --paper: #fbf8f3;
  --sand: #ebe3d6;
  --sage: #dfe0cf;
  --ink: #221c17;
  --ink-2: #5b524a;
  --ink-3: #8a8178;
  --line: rgba(34, 28, 23, 0.14);
  --olive: #4a4f2c;
  --olive-2: #6b7144;
  --espresso: #261d18;
  --live: #3f9a5b;

  --serif: "Newsreader", "Iowan Old Style", Georgia, serif;
  --sans: "Instrument Sans", system-ui, -apple-system, "Segoe UI", sans-serif;

  --wrap: 1240px;
  --gutter: clamp(16px, 4vw, 48px);
  --radius: 14px;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font: 400 16px/1.6 var(--sans);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, video { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
h1, h2, h3 { margin: 0; font-weight: 400; }
p { margin: 0; }
em { font-style: italic; }
[hidden] { display: none !important; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- type ---------- */
.display {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(48px, 7.4vw, 104px);
  line-height: .95;
  letter-spacing: -0.025em;
}
.display em { font-weight: 300; color: var(--olive); }
.display--md { font-size: clamp(40px, 5.4vw, 72px); }
.h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(34px, 4vw, 52px);
  line-height: 1.04;
  letter-spacing: -0.02em;
}
.h2 em { color: var(--olive); }
.eyebrow {
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--ink-2);
  margin-bottom: 18px;
}
.eyebrow--light { color: rgba(246, 241, 233, .6); }
.lede { font-size: clamp(17px, 1.4vw, 19px); line-height: 1.55; color: var(--ink-2); max-width: 34em; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  height: 50px; padding: 0 26px;
  border-radius: 999px;
  font-size: 15px; font-weight: 500;
  border: 1px solid transparent;
  transition: background .25s var(--ease), color .25s var(--ease), border-color .25s var(--ease), transform .25s var(--ease);
  white-space: nowrap;
}
.btn:active { transform: scale(.98); }
.btn--solid { background: var(--olive); color: var(--cream); }
.btn--solid:hover { background: var(--ink); }
.btn--ghost { border-color: var(--ink); color: var(--ink); }
.btn--ghost:hover { background: var(--ink); color: var(--cream); }
.btn--light { background: var(--cream); color: var(--ink); }
.btn--light:hover { background: #fff; }
.btn--sm { height: 40px; padding: 0 18px; font-size: 14px; }

.link-arrow {
  display: inline-flex; gap: 10px; align-items: center;
  font-weight: 500; font-size: 15px;
  border-bottom: 1px solid currentColor; padding-bottom: 3px;
}
.link-arrow span { transition: transform .25s var(--ease); }
.link-arrow:hover span { transform: translateX(4px); }

/* ---------- live indicator ---------- */
.live-dot {
  width: 7px; height: 7px; border-radius: 50%;
  background: var(--ink-3); display: inline-block; flex: none;
}
.is-live .live-dot { background: var(--live); box-shadow: 0 0 0 0 rgba(63, 154, 91, .5); animation: pulse 2s infinite; }
@keyframes pulse { 70% { box-shadow: 0 0 0 7px rgba(63, 154, 91, 0); } 100% { box-shadow: 0 0 0 0 rgba(63, 154, 91, 0); } }
.live-pill {
  display: inline-flex; align-items: center; gap: 8px;
  font-size: 12.5px; color: var(--ink-2);
}
.live-pill--inline { margin-left: 6px; white-space: nowrap; }

/* ---------- nav ---------- */
.nav {
  position: sticky; top: 0; z-index: 40;
  background: rgba(246, 241, 233, .82);
  backdrop-filter: saturate(1.4) blur(14px);
  -webkit-backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s;
}
.nav.is-scrolled { border-bottom-color: var(--line); }
.nav__inner { display: flex; align-items: center; justify-content: space-between; height: 72px; gap: 24px; }
.wordmark { font-family: var(--serif); font-size: 21px; letter-spacing: .32em; font-weight: 400; }
.nav__links { display: flex; gap: 34px; font-size: 14.5px; color: var(--ink-2); }
.nav__links a { position: relative; }
.nav__links a::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -4px; height: 1px;
  background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform .3s var(--ease);
}
.nav__links a:hover { color: var(--ink); }
.nav__links a:hover::after { transform: scaleX(1); }

/* ---------- hero ---------- */
.hero { padding-top: clamp(40px, 6vw, 80px); }
.hero__grid {
  display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 80px);
  align-items: center;
}
.hero .display { margin-bottom: 28px; }
.hero .lede { margin-bottom: 36px; }
.hero__ctas { display: flex; gap: 12px; flex-wrap: wrap; }
.hero__proof {
  display: flex; flex-wrap: wrap; align-items: flex-end; gap: 14px 40px;
  margin: 48px 0 0; padding-top: 24px; border-top: 1px solid var(--line);
}
.hero__proof dt { font-size: 12.5px; color: var(--ink-3); }
.hero__proof dd { margin: 2px 0 0; font-family: var(--serif); font-size: 36px; line-height: 1.1; letter-spacing: -0.01em; }
.hero__proof .live-pill { margin-bottom: 8px; }

.hero__reels { position: relative; height: clamp(460px, 48vw, 640px); }
.phone {
  position: absolute; aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden;
  background: var(--sand);
  box-shadow: 0 30px 60px -24px rgba(38, 29, 24, .45), 0 0 0 1px rgba(34, 28, 23, .06);
}
.phone video, .phone img { width: 100%; height: 100%; object-fit: cover; }
.phone--front { height: 100%; left: 50%; transform: translateX(-50%); z-index: 3; border-radius: 26px; }
.phone--back { height: 76%; top: 12%; z-index: 1; opacity: .95; }
.phone--left { left: 0; transform: rotate(-5deg); }
.phone--right { right: 0; transform: rotate(5deg); }
.phone__tag {
  position: absolute; left: 14px; bottom: 14px;
  background: rgba(251, 248, 243, .9); color: var(--ink);
  font-size: 12px; font-weight: 500; padding: 6px 11px; border-radius: 999px;
  backdrop-filter: blur(6px);
}

.marquee {
  margin-top: clamp(48px, 7vw, 96px);
  border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
  overflow: hidden; padding: 18px 0;
}
.marquee__track { display: flex; width: max-content; animation: marquee 38s linear infinite; }
.marquee__track span {
  font-family: var(--serif); font-style: italic; font-size: 22px; color: var(--ink-2);
  padding: 0 28px; white-space: nowrap; display: inline-flex; align-items: center; gap: 56px;
}
.marquee__track span::after { content: "✦"; font-style: normal; font-size: 11px; color: var(--olive-2); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------- sections ---------- */
.section { padding: clamp(80px, 10vw, 140px) 0; }
.section--tint { background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.section__head {
  display: flex; justify-content: space-between; align-items: flex-end; gap: 32px;
  margin-bottom: clamp(36px, 4.5vw, 60px);
}
.section__note { max-width: 380px; color: var(--ink-2); font-size: 15px; }

/* ---------- reel cards ---------- */
.reel-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.8vw, 24px); }
.reel { cursor: pointer; }
.reel__media {
  position: relative; aspect-ratio: 9 / 16; border-radius: var(--radius); overflow: hidden;
  background: var(--sand); isolation: isolate;
}
.reel__media img, .reel__media video {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  transition: transform .9s var(--ease), opacity .4s;
}
.reel__media video { opacity: 0; }
.reel.is-playing .reel__media video { opacity: 1; }
.reel:hover .reel__media img, .reel:hover .reel__media video { transform: scale(1.035); }
.reel__media::after {
  content: ""; position: absolute; inset: 0; z-index: 1;
  background: linear-gradient(180deg, rgba(20,15,12,0) 55%, rgba(20,15,12,.72) 100%);
}
.reel__play {
  position: absolute; top: 14px; right: 14px; z-index: 2;
  width: 38px; height: 38px; border-radius: 50%;
  background: rgba(251, 248, 243, .92); display: grid; place-items: center;
  transition: transform .3s var(--ease);
}
.reel__play svg { width: 13px; height: 13px; margin-left: 2px; fill: var(--ink); }
.reel:hover .reel__play { transform: scale(1.08); }
.reel__stats {
  position: absolute; left: 14px; right: 14px; bottom: 14px; z-index: 2;
  display: flex; gap: 14px; color: #fff; font-size: 13px; font-weight: 500;
}
.reel__stats span { display: inline-flex; align-items: center; gap: 5px; }
.reel__stats svg { width: 15px; height: 15px; fill: none; stroke: currentColor; stroke-width: 1.8; }
.reel__label { position: absolute; top: 14px; left: 14px; z-index: 2; }
.reel__body { padding: 16px 2px 0; }
.reel__title { font-family: var(--serif); font-size: 23px; line-height: 1.2; }
.reel__meta { font-size: 13px; color: var(--ink-3); margin-top: 3px; }
.reel__meta-label { display: none; }

.chip {
  display: inline-block; font-size: 10.5px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase;
  padding: 5px 9px; border-radius: 999px; background: rgba(251, 248, 243, .92); color: var(--ink);
}

/* ---------- software concepts ---------- */
.concept-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(14px, 1.8vw, 24px); }
.concept {
  background: var(--cream); border: 1px solid var(--line); border-radius: var(--radius);
  overflow: hidden; display: flex; flex-direction: column;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease);
}
.concept:hover { transform: translateY(-4px); box-shadow: 0 24px 40px -28px rgba(38, 29, 24, .4); }
.concept__stage {
  aspect-ratio: 4 / 3.4; position: relative; display: grid; place-items: center;
  background: var(--sand); overflow: hidden;
}
.concept__body { padding: 22px 22px 24px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.concept__body h3 { font-family: var(--serif); font-size: 24px; line-height: 1.15; margin-top: 6px; }
.concept__body p { font-size: 14.5px; color: var(--ink-2); }
.concept__meta { margin-top: auto; padding-top: 12px; font-size: 12px !important; letter-spacing: .06em; color: var(--ink-3) !important; }
.badge {
  align-self: flex-start; display: inline-flex; align-items: center; gap: 7px;
  font-size: 10.5px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--olive);
}
.badge::before { content: ""; width: 6px; height: 6px; border-radius: 50%; border: 1.5px solid var(--olive); }

.concept--ready { cursor: pointer; }
.concept--ready .concept__stage img, .concept--ready .concept__stage video {
  position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;
  transition: transform .9s var(--ease), opacity .4s;
}
.concept--ready .concept__stage img + video { opacity: 0; }
.concept--ready.is-playing .concept__stage video { opacity: 1; }
.concept--ready:hover .concept__stage video, .concept--ready:hover .concept__stage img { transform: scale(1.035); }
.concept--ready .badge { color: var(--ink-2); }
.concept--ready .badge::before { background: var(--olive); border-color: var(--olive); }

/* mock scenes (placeholders until real samples land) */
.stage--problem { background: #e9e1d2; grid-template-columns: auto auto auto; gap: 14px; }
.mock-notes { display: grid; gap: 6px; }
.mock-notes span {
  font-family: var(--serif); font-style: italic; font-size: 13px; padding: 6px 10px; background: #f3d98b;
  box-shadow: 0 4px 10px -6px rgba(0,0,0,.35);
}
.mock-notes span:nth-child(1) { transform: rotate(-6deg); }
.mock-notes span:nth-child(2) { transform: rotate(4deg); background: #f1bfa3; }
.mock-notes span:nth-child(3) { transform: rotate(-2deg); background: #cfd8b6; }
.mock-arrow { font-size: 22px; color: var(--ink-3); }
.mock-list { background: var(--paper); border-radius: 10px; padding: 12px; display: grid; gap: 8px; width: 92px; box-shadow: 0 10px 20px -12px rgba(0,0,0,.3); }
.mock-list i { display: block; height: 10px; border-radius: 3px; background: var(--sand); position: relative; padding-left: 0; }
.mock-list i.done { background: linear-gradient(90deg, var(--olive) 0 10px, transparent 10px 16px, var(--sand) 16px); }

.stage--walkthrough { background: #dfe0cf; }
.mock-window { width: 74%; background: var(--paper); border-radius: 10px; box-shadow: 0 16px 30px -18px rgba(0,0,0,.4); position: relative; }
.mock-window__bar { display: flex; gap: 5px; padding: 9px 10px; border-bottom: 1px solid var(--line); }
.mock-window__bar i { width: 7px; height: 7px; border-radius: 50%; background: var(--sand); }
.mock-window__body { padding: 14px; display: grid; gap: 9px; }
.sk { display: block; height: 8px; border-radius: 4px; background: var(--sand); }
.sk.accent { background: var(--olive-2); height: 18px; border-radius: 6px; }
.w40 { width: 40%; } .w60 { width: 60%; } .w75 { width: 75%; } .w90 { width: 90%; }
.mock-cursor {
  position: absolute; width: 14px; height: 14px; left: 30%; top: 64%;
  border-left: 2px solid var(--ink); border-top: 2px solid var(--ink); transform: rotate(-12deg);
  animation: cursor 4s var(--ease) infinite;
}
@keyframes cursor { 0%, 100% { left: 70%; top: 30%; } 45%, 60% { left: 30%; top: 64%; } }

.stage--workday { background: #efe6d6; }
.mock-day { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; width: 78%; }
.mock-day li { display: flex; gap: 12px; align-items: baseline; padding: 9px 12px; border-radius: 9px; background: rgba(251,248,243,.6); font-size: 12.5px; color: var(--ink-2); }
.mock-day b { font-family: var(--serif); font-weight: 400; font-size: 14px; color: var(--ink); }
.mock-day li.on { background: var(--olive); color: var(--cream); }
.mock-day li.on b { color: var(--cream); }

.stage--result { background: #2b231e; }
.mock-split { width: 80%; aspect-ratio: 16 / 10; display: grid; grid-template-columns: 1fr 1fr; border-radius: 8px; overflow: hidden; }
.mock-split > div { position: relative; }
.mock-split .before { background: repeating-linear-gradient(135deg, #6b625b 0 6px, #5d554f 6px 12px); filter: grayscale(1); }
.mock-split .after { background: linear-gradient(160deg, #e9b98a, #c9805a 55%, #6b7144); }
.mock-split span { position: absolute; bottom: 8px; left: 8px; font-size: 10px; letter-spacing: .14em; text-transform: uppercase; color: #fff; }

/* ---------- case study ---------- */
.case { background: var(--sage); }
.case__grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(36px, 6vw, 96px); align-items: center; }
.case__media { aspect-ratio: 9 / 16; border-radius: var(--radius); overflow: hidden; max-height: 720px; box-shadow: 0 30px 60px -30px rgba(38, 29, 24, .5); }
.case__media video { width: 100%; height: 100%; object-fit: cover; }
.case .h2 { margin-bottom: 20px; }
.case__stats {
  display: grid; grid-template-columns: repeat(3, 1fr); margin: 40px 0 12px;
  border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
}
.case__stats > div { padding: 22px 0; display: flex; flex-direction: column; }
.case__stats > div + div { padding-left: 24px; border-left: 1px solid var(--line); }
.stat-num { font-family: var(--serif); font-size: clamp(36px, 4vw, 56px); line-height: 1; letter-spacing: -0.02em; font-variant-numeric: tabular-nums; }
.stat-label { font-size: 13px; color: var(--ink-2); margin-top: 8px; }
.case__source { display: flex; align-items: center; gap: 8px; font-size: 12.5px; color: var(--ink-2); margin-bottom: 36px; }
.case__steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-bottom: 36px; }
.case__steps b { font-family: var(--serif); font-weight: 400; font-size: 20px; display: block; margin-bottom: 6px; }
.case__steps p { font-size: 14px; color: var(--ink-2); }

/* ---------- about ---------- */
.about { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 96px); align-items: end; padding-bottom: clamp(48px, 6vw, 80px); border-bottom: 1px solid var(--line); }
.about__text { display: grid; gap: 18px; }
.about__text p:not(.lede) { color: var(--ink-2); max-width: 34em; }

.services { display: grid; grid-template-columns: repeat(3, 1fr); }
.service { padding: clamp(32px, 4vw, 48px) clamp(20px, 3vw, 40px) clamp(32px, 4vw, 48px) 0; }
.service + .service { padding-left: clamp(20px, 3vw, 40px); border-left: 1px solid var(--line); }
.service svg { width: 30px; height: 30px; fill: none; stroke: var(--olive); stroke-width: 1.4; stroke-linecap: round; stroke-linejoin: round; margin-bottom: 22px; }
.service h3 { font-family: var(--serif); font-size: 26px; margin-bottom: 8px; }
.service p { color: var(--ink-2); font-size: 15px; max-width: 26em; }

.process {
  list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 2px;
  background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden;
}
.process li { background: var(--cream); padding: 26px 24px 28px; }
.process span { font-size: 12px; letter-spacing: .14em; color: var(--olive-2); }
.process b { display: block; font-family: var(--serif); font-weight: 400; font-size: 22px; margin: 10px 0 6px; }
.process p { font-size: 14px; color: var(--ink-2); }

/* ---------- footer ---------- */
.footer { background: var(--espresso); color: var(--cream); padding: clamp(80px, 10vw, 130px) 0 36px; }
.footer .display em { color: #c9c79c; }
.footer__cta { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; padding-bottom: clamp(56px, 7vw, 96px); border-bottom: 1px solid rgba(246, 241, 233, .16); }
.footer__bar { display: flex; justify-content: space-between; align-items: center; gap: 16px; padding-top: 28px; font-size: 14px; color: rgba(246, 241, 233, .7); flex-wrap: wrap; }
.footer__bar .wordmark { color: var(--cream); font-size: 17px; }
.footer__bar a:hover { color: var(--cream); }

/* ---------- lightbox ---------- */
.lightbox {
  border: 0; padding: 0; background: transparent; max-width: none; max-height: none;
  width: 100%; height: 100%; color: var(--cream);
}
.lightbox::backdrop { background: rgba(20, 15, 12, .9); backdrop-filter: blur(6px); }
.lightbox[open] { display: grid; place-items: center; animation: fade .3s var(--ease); }
@keyframes fade { from { opacity: 0; } }
.lightbox__inner { display: grid; grid-template-columns: auto 340px; gap: 48px; align-items: center; padding: 24px; max-height: 100%; }
.lightbox__media { height: min(86vh, 820px); aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden; background: #000; }
.lightbox__media video, .lightbox__media img { width: 100%; height: 100%; object-fit: cover; }
.lightbox__info .eyebrow { color: rgba(246, 241, 233, .6); }
.lightbox__info .h2 { margin-bottom: 14px; }
.lightbox__info p { color: rgba(246, 241, 233, .78); }
.lightbox__stats { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 24px; margin: 28px 0 32px; padding: 22px 0; border-top: 1px solid rgba(246,241,233,.16); border-bottom: 1px solid rgba(246,241,233,.16); }
.lightbox__stats:empty { display: none; }
.lightbox__stats dt { font-size: 12px; color: rgba(246, 241, 233, .55); }
.lightbox__stats dd { margin: 2px 0 0; font-family: var(--serif); font-size: 30px; line-height: 1.1; }
.lightbox__close {
  position: fixed; top: 18px; right: 22px; width: 44px; height: 44px; border-radius: 50%;
  border: 1px solid rgba(246, 241, 233, .3); background: transparent; color: var(--cream);
  font-size: 26px; line-height: 1; cursor: pointer;
}
.lightbox__close:hover { background: rgba(246, 241, 233, .1); }

/* ---------- reveal ---------- */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  .concept-grid { grid-template-columns: repeat(2, 1fr); }
  .case__steps { grid-template-columns: 1fr; gap: 16px; }
}
@media (max-width: 900px) {
  .reel-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 860px) {
  .nav__links { display: none; }
  .hero__grid { grid-template-columns: 1fr; }
  .hero__reels { height: 520px; max-width: 460px; width: 100%; margin: 0 auto; }
  .section__head { flex-direction: column; align-items: flex-start; }
  .case__grid { grid-template-columns: 1fr; }
  .case__media { max-width: 380px; width: 100%; margin: 0 auto; }
  .about { grid-template-columns: 1fr; }
  .services { grid-template-columns: 1fr; }
  .service, .service + .service { padding: 28px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .process { grid-template-columns: 1fr 1fr; }
  .footer__cta { flex-direction: column; align-items: flex-start; }
  .lightbox__inner { grid-template-columns: 1fr; gap: 20px; overflow-y: auto; justify-items: center; padding: 72px 16px 24px; }
  .lightbox__media { height: auto; width: min(100%, 380px); }
  .lightbox__info { width: min(100%, 380px); }
}
@media (max-width: 520px) {
  .reel-grid { gap: 12px; }
  .reel__title { font-size: 19px; }
  .reel__label { display: none; }
  .reel__meta-label { display: inline; }
  .reel__stats { font-size: 12px; gap: 10px; left: 10px; bottom: 10px; }
  .concept-grid { grid-template-columns: 1fr; }
  .hero__reels { height: 440px; }
  .hero__proof dd { font-size: 30px; }
  .case__stats > div + div { padding-left: 14px; }
  .process { grid-template-columns: 1fr; }
  .nav .btn--sm { height: 36px; padding: 0 14px; font-size: 13px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
}